Companies in the telecommunications sector often use an "integrated marketing approach" combining media buys, targeted direct and email campaigns, along with call center and field selling efforts. Using this approach, marketing departments actively seek tools that provide real value to the target audience.
Turning suspects into prospects, prospects into customers, and customers into repeat customers can be especially challenging with technically complex products. Additionally, in years of economic constraint, companies may have budget money, but they struggle to identify, create, and deliver the tools that are effective in moving suspects through the sales funnel.
Hill Associates is internationally known in the field of telecommunications. For over 25 years we have demystified the complex world of voice and data communications for some of the most recognized players in the industry, from LECs and telecommunications service providers to equipment manufacturers to Fortune companies.
Through the use of Webinars and Live E-Learning, Hill Associates now offers expert industry product, knowledge, and application of technology sessions as a high value component of marketing and sales campaigns directed at your suspects, prospects, and customers.
Compared to third party written white papers, these sessions better engage the participant, can convey a greater amount information, are perceived as providing more value, and perhaps most importantly, the time spent is directly measurable and reportable. From the prospect perspective, they receive valuable training that is either free or subsidized. They recognize that they are getting unbiased information and will gain a clear understanding of the technology, the applications of the technology, and the competitive advantage that the technology can provide to their business.
Hill Associates offers an array of ways in which you can benefit. You may choose to provide free seats to the 2-hour Live E-Learn sessions that we currently offer. You may prefer to sponsor sessions and provide subsidized seats. Or, given your product/service, you may best benefit by working jointly to define a series of custom courses or Webinars in which only your prospects may participate. Time duration, number of sessions, cost, audience size, session interactivity, and degree of "commercialism" are all variables to consider. Whether the topic is VPNs, Security, Optical Networking, or DSL, Hill Associates has the expertise and the methodology to deliver.
Looking for ways to move prospects "through the funnel?" Do your prospects understand your products, the applications, and their benefits?
